When green isn’t green

July 4, 2007 |

Maybe you’ve seen the article around already. The Home Depot asked their suppliers to give a pitch to have their products included in the new Eco Options marketing campaign. Out of 176,000 suppliers suddenly 60,000 were environmentally friendly. Sounds pretty suspicious to me. Try this on for size. One supplier says his paint brushes are environmentally friendly because the handles are made of plastic and not wood . . . . hmmmm I’d like to see where they grow their plastic.

By the standards of Jarvis, a Home Depot senior vice president, only 2,500 of the products would make the cut. So what do we have to learn from this? There is very little regulation out there so use your better judgment and don’t be fooled by big green signs touting the eco friendliness of the products whether it be at Home Depot or any other store.


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